On June 22, the 18th "world brand conference" hosted by the world brand lab was grandly held in Beijing. It became a grand event for enterprises to jointly discuss brand, economy and management topics and share the strategic meal of the century. In the 2021 analysis report released at the meeting, temporary workers were listed again for eight consecutive years with a strong strength of 50.366 billion yuan, the brand value increased by 8.777 billion yuan over the previous year, and the market performance and brand credibility were highly affirmed.

The Chinese brand national team lineup obtained by the world brand laboratory based on financial analysis, consumer behavior analysis and brand strength analysis is also known as the "Chinese brand Oscar" in the industry. This time, it won the list and achieved a significant increase in brand value, fully demonstrating the extraordinary enterprise strength and brand influence of temporary work.

Deduce value with strength

The promotion of brand value stems from consumers' high recognition of temporary work brand strength. From the beginning of manufacturing loaders to now, the business covers more than 150 countries and regions around the world. In the past 49 years, temporary workers have been carrying the glory and dream of China's equipment manufacturing and cutting through thorns and thorns on the road of "becoming an international leading enterprise of construction machinery".

From product winning to solution winning, from construction machinery manufacturers to comprehensive solution providers, temporary workers are down-to-earth and move forward with their core values guided by the brand concept of "reliable bearing and heavy trust". Today, temporary workers have realized automation, digitization, networking and intelligence in production, operation and management, built a big data acquisition and analysis platform, and has strong cutting-edge technologies such as big data, cloud computing and artificial intelligence. They have been at the forefront of the industry in the integration of two technologies, big data application and intelligent manufacturing.

Under the development trend of intelligent manufacturing, temporary workers, from the perspective of meeting market demand and serving customers, based on the "spirit of ingenuity" and relying on technical advantages, continue to provide users in the industry with reliable, efficient, energy-saving and safe products, including comprehensive solutions for mine construction, urban construction The comprehensive construction solutions of the whole value chain and whole scene, including the comprehensive industrial automation solutions, are practicing the growth path of Chinese brands with strength.

Boosting development with sustainability

"Sustainable brands boost company growth" is the theme of this year's "world brand conference". Steve woolgar, chairman of the world brand laboratory and honorary professor of marketing at Oxford University, said: "brand is the image of a country. I hope more people in the world can understand the story of China through Chinese brands. In the past 15 years, I have witnessed the rapid growth of Chinese brands, some of which have a strong world influence. The sustainable development of the brand should be a win-win situation at all business levels. By implementing sustainable development measures to obtain long-term returns, enterprises can continue to maintain their advantages and generate better brand awareness ". It has been shortlisted for 8 consecutive years, and the brand value is rising. The key to maintaining the brand vitality lies in keeping up with the pace of the industry's transformation to sustainable energy.

The lofty realm of products is to create the future, and innovation is the top priority. In recent years, Lingong has continuously adhered to the innovation driven strategy and green development in the product field, and made every effort to contribute to the rapid and healthy development of new energy construction machinery industry. Driven by "innovation" and based on "reliability", temporary works has successfully launched a series of motorized products such as e660f-ex pure electric excavator, zero emission pure electric mine car mte86, pure electric aerial work vehicle and so on. This series of products not only carry the high quality, excellent performance and excellent efficiency of the temporary construction brand, but also the grand vision of the temporary construction for the future intelligent construction operation.

From paying attention to equipment to people, temporary workers creatively launched a large-scale and influential public welfare action - "good driver" in the industry in 2013, created a new model of public welfare action in the industry, helped tens of thousands of operators achieve career upgrading, went deep into old revolutionary base areas and poor areas, guided employment channels and the road to prosperity, never forgot their original intention, adhered to the nature of public welfare and continued innovation and upgrading, It has gradually become a public welfare model in China's construction machinery industry. In 2021, the "good driver" activity entered its ninth year, holding high the low-carbon banner, popularizing the concept of energy conservation and emission reduction and low-carbon lifestyle, and guiding students to improve their skills to reduce fuel consumption and emissions. At the same time, Lingong also cooperated with WWF again and officially joined the "enterprise climate action community".

Over the years, Shandong Lingong has always been practicing a highly exemplary public welfare road with care and responsibility, in order to achieve the same frequency resonance with the goals of carbon peak and carbon neutralization, firmly build the cornerstone of sustainable development, and then promote the continuous growth of brand value.

This shortlist is not only a great affirmation of temporary workers' influence and brand awareness in the industry, but also puts forward higher expectations for the future development of temporary workers' market. Facing the changeable market environment, temporary workers will not forget their original intention, forge ahead, promote brand development through an international perspective, strive to assume the responsibility of manufacturing and R & D of national heavy tools, and contribute to the rapid progress and sustainable development of China's construction machinery industry.